April 2, 2024 – Los Angeles, CA – Estrella Media has launched the EstrellaTV network on a new affiliate station KMMC Channel 30 in San Francisco. KMMC is owned by Major Market Broadcasting (MMB), which launched EstrellaTV today across the Bay Area’s top three markets, San Francisco, Oakland, and San Jose, as well as extended coverage in Petaluma and Rohnert Park.
“We welcome MMB to the EstrellaTV family and are excited to watch them grow the network in the Bay Area,” said Brian Kei, COO/CFO, Estrella Media. “EstrellaTV has had the #1 Spanish-language station in the market, and we know that Ravi and his team are going to help us grow the Spanish-language market and audience.”
“We are elated to be working with Estrella Media, as we have long admired what they have built and represent. As a Bay Area-based broadcast group, we are committed to the same level of deep engagement with the Hispanic community as we have with Asian American communities in the area for more than a decade,” said Ravi Kapur, Founder and CEO of Major Market Broadcasting.
Founded in 2009, Major Market Broadcasting is now the largest Asian American owned broadcast group in the United States, with more than 20 television stations broadcasting to more than 75 million Americans. MMB owns and operates Diya TV, the nation’s largest South Asian television network and airs more than 100 channels serving diverse, urban and rural communities across its national broadcast over-the-air platform.
About Estrella Media, Inc.
Estrella Media is a leading Spanish-language media company and one of the largest U.S. producers of Spanish-language video and audio content for multiplatform distribution worldwide, with a library of over 20,000 hours of original video content.
Estrella Media’s content studio feeds its digital and linear media platforms, including EstrellaTV, its national broadcast television network that is seen on 13 owned or operated stations and 42 affiliated or managed stations and through cable and satellite providers and digital streaming platforms; Estrella News, the first Spanish-language multiplatform digital news network in the U.S.; Cine EstrellaTV, its Spanish-language movie channel; Estrella Games, the first curated Spanish-language game show channel in the U.S; and the EstrellaTV App, which delivers live streaming television channels and radio stations, thousands of hours of video on demand, and podcasts, all direct-to-consumer.
Estrella Media’s digital content reach is more than one billion minutes per month, viewed and listened to across its multiplatform media portfolio, including FAST, AVOD, and streaming video and audio platforms.
Estrella Media owns and operates 11 radio stations, as well as the Don Cheto Radio Network with 32 affiliated stations throughout the U.S., featuring one of the nation’s most popular radio talents, Don Cheto. Estrella Media also produces popular audio streaming podcasts, large-scale music festivals, concerts, and special events throughout the U.S.
To learn more about Estrella Media and see company updates, please visit Estrella Media at estrellamedia.com, and follow on Instagram @CanalEstrellaTV, X @Estrellamedia_, Facebook @Estrellamediainc, and LinkedIn @Estrella Media, Inc.